Why Your Website Suffering with Less Attention
The fact is your audience is impatient. They’ve less time to expend on your site. Value is the only string that can affix them. A website with tons of images and CTA buttons fails to grab any value out of it and websites fail to get attention if they have been designed without considering the components. A well-designed website is obligatory to grow an organization’s trade or to push branding initiatives further.
In its latest survey, an agency disclosed that user timber to a website not for more than 20-30 seconds unless that website offers them something of the greater value. That means, your website needs to be quicker, precise and to-the-point when out to catch the audience.
1. Bad Quality Images:
Other than rock-solid content, your website needs images and graphics to constitute your message. The images should be of high-quality. You can’t ignore the power of high-quality images in communication. A presentation using great images contributes well to audience engagement and delivers convincing results. Using high-quality photos grab viewers’ attention, increase social shares and even boost overall SEO.
2. Missing User Testimonials:
User testimonials directly knock your brand value. Positive customer testimonial improves the website’s trust quotient. Websites tend to deliver only the strengths of their services and products, but the real users add genuine testimonials. Being a responsible business person you must have clearly visible testimonial and review section on the website. Testimonials help you create a trust for the brand and address customer concerns before making the final purchase.
3. Outdated Information:
The biggest turn off on a website is to see outdated content or irrelevant information. Users love to read updated information. Staying current with your information brings value to the brand and pulls visitors to your site. Adding regular and fresh content adds zing to you to your website copy.
4. Search Engine Optimization:
A website can’t deliver results if no one can find it. A business owner shouldn’t only focus on the website but also to look at search engine optimization to make website search-friendly. Develop search-friendly pages that are easily discoverable by search engines and consumers. Focus on having a strong domain name, carefully optimized page titles to accurately reflect the content inside.
5. Mobile Responsiveness Issues:
When the number of mobile internet users is growing like a catastrophe, a responsive mobile version of your website is a must. Websites that open smoothly on desktop might lose pixels and act ambiguously on other devices. While working on the website, make sure it has a compatible responsive version for mobile users as well. If websites fail to comply with responsive website designing guidelines, it could crash user experience and site credibility. Since more people are likely to prefer purchasing stuff via mobile, responsive sites could help you in revenue generation.
6. Lacking Organization of Data:
A customer visits your website to get a purpose served. Whether he is there to buy a service or needs answers for his questions, make sure he gets it all without losing out of the track. Keep your site navigation easy to follow and archives searchable. Easily accessible FAQ, Contact and Service pages improve user experience. Quick resolution of customer queries improves the website’s brand image and trust quotient, else a website fails to produce results.
7. Missing Call-To-Actions:
Once your customer completes up the transaction, he looks at ways to go ahead. A visible call to action helps him go places. Alongside this, a website must mention the details of the contacts including the physical address of the company, important phone numbers, and social media links. Being available on-demand, such as via live chat, can also help a business better engage customers, minimize costs and boost sales.
8. Google Ads:
Reaping monetary benefits out of your website is understandable but having a website fully dedicated to Google ads is a little difficult to gulp down. You go ahead with website designing for your potential clients and customers and hence in any way, making your homepage stuffed with Google ads will definitely ruin its chances to gain success.
9. Loading Time:
On the Internet, people are always busy. Even if they are seeking fun and excitement from a website, they would not waste their precious 2 minutes to wait for the website to get loaded. Hence, make sure during a custom website design that your site does not suffer from poor loading time.
10. Weak and dull graphics:
Graphics on your website are like stars in a movie. They attract visitors instantly and push them to go through entirely. You should always have interesting graphics on your website; however, the graphics should blend with your site and should not stand out in a flashy way since that can repel your audience.
11. Poor Layout and navigation:
This happens with most websites. During the website maintenance, ensure that your visitors find your website’s layout easier and navigation smoother. Good navigation helps them to explore the website in an appropriate manner. Always remember that in any case, you do not want to confuse your audience. Websites that have links everywhere often disturb visitors. Visitors want to read the content and too many links infuriate them and repel them eventually.
12. No contact info:
Provide proper information about your contact details so that your audience can reach you. Also, the information increases your credibility in the market as your visitors get to know that. A website’s poor performance can be an outcome of several issues or just one major issue. It is important to maintain your website under regular check and to see what flaws it has. You may hire a web developer and an SEO expert for this job, or you can reach us to get it done.
Clarity is proud to have been providing Digital Marketing Services to North America for many years. With the addition of our Dotmantech division and an extensive team of developers, we will continue to surpass expectations.
Call Clarity at 800-354-4160 today or email us at [email protected] . We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. https://claritytg.com/ and https://dotmantech.com .