Strong Digital Presence
Your business will get buried by the competition without an effective brand awareness. Especially if you are a small enterprise or just starting out. If you are not familiar with online marketing and branding, here is a base-level guide on how to make your business stand out online and drive traffic and sales to your site.
Your brand is first recognized by its logo. Without a strong logo that speaks to what your business stands for, your customers are not going to fully engage with your business.
When you think about some of the most successful companies in the world such as Amazon, Google, or Facebook, the first thing that probably comes to mind is their logo. A logo is a powerful marketing and branding tool that distinguishes your brand from the competition.
We have seen too many logos that are cluttered and unclear. Your logo should have a clear message and should relate to your customers. Keep the logo simple and clean. Choose one or two colors that represent your brand. The most successful logos are often the simplest. A logo is not your brand, but it is the most visible component of it.
Your website needs to be visually appealing and easy to navigate. If you do not have important information that engages your viewers on your homepage, they are not going to stick around for long.
Most users leave a website within 10 to 20 seconds if the content does not keep them engaged. This means that you have less than 10 seconds to sell the value of your business through your website. Strategically placing offers, pictures, and product information that is easy to read and understand quickly can keep your viewers on your site.
Web users have little time to take in all the information that is on your site. Using lists and bold headings that summarize your information can get your point across to your viewers quickly.
Interestingly enough, the longer someone stays on a page, the less likely they are to leave, all users eventually leave your webpage, but this study shows a linear regression based on the length of time someone is on your page.
If you are not using social media for your business, you are missing out on a big opportunity to increase awareness of your brand. Social media gives you direct access to your customers and allows you to engage with them in meaningful dialogue.
Increasing your activity on your social media accounts means more engagement with your customer base. Over twenty-two percent of the world’s population uses Facebook. If your business is not on Facebook, you are missing out on customers on a potentially global scale. Each social media platform appeals to a different demographic. Figure out which one works best for your business.
Once you’ve begun scaling your social media activity, invest in social media marketing to get your brand in front of your target audience.
Online Reputation Management:
Online reputation management is exactly as it sounds. Your brand has an online reputation and sometimes, customers can have a negative impact on that reputation. We have all seen posts from disgruntled customers complaining about companies or services. Taking the time to understand how reviews work and managing that process can help you control how your business and brand is seen online.
Investing in a reputation management system can help you stay on top of the way your brand is seen online. If there are negative reviews or misinformation about your business, you can quickly address the problem.
One of the best ways to fix your online reputation is by actively engaging with your customers on social media, especially if they are leaving negative reviews and comments.
Publicly reaching out to them to rectify an issue not only fixes the problem for that individual customer, it also builds awareness around your brand. Ninety percent of internet users read online reviews before visiting a business. Online reputation management is incredibly important for increasing brand awareness and succeeding online.
Clarity is proud to have been providing Website Design services to the Americas and the world since 2006. Our clients are Worldwide currently using our unified communications platform. Clarity Technologies Group, LLC surpasses expectations.
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