Revamp Your Website with These Tricks
Within 5 seconds of landing on your website, can your visitors determine what your organization does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Do you have an extremely high bounce rate?
If you’re finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website.
A website can’t simply succeed by excelling in limited aspects. It needs to have a design that feeds into your website’s user experience, functionality, and appropriately complements your content.
Your website also needs to clearly communicate with your visitors what you do, why you do it, and who you do it for. It’s easy to get caught up with how great you are as a business, that you forget to make sure we are addressing core concerns your visitors have first and foremost.
So, what do you need to know to start improving your web design?
To answer that, here are some website tips to ensure that you’re going in the right direction in your redesign and are assuring you aren’t turning visitors away.
Don’t just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your visitor’s journey from the first time they visit your website to the moment they become a client.
What pages are they going to see, what content are they going to read, and what offers are they going to convert on? Understanding this will help you design a site that helps generate leads through the sales funnel.
You want to design your website for the next step, not the final step. It’s all about answering the right questions in the right order. This might be where context comes into play. Take what you already know about your current customers and research how they went from a visitor to a client. Then, use this data to map out your strategy.
2: Social Share
Providing great content and offers only go so far if you aren’t giving your users the opportunity to share what you have.
If your website currently lacks social share buttons, you could be missing out on a lot of social media traffic that’s generated from people already reading your article!
3: Right Images
Not every image is going to fit with the type of message you’re trying to show your visitors.
Fortunately, you have a lot to choose from. But still, cause caught many of us decide to invasion our website with extremely stocky photos.
Just because a stock website has the image, doesn’t mean it looks good and will evoke trust in your organization. Ideally, you want to use photos that portray images of the real people that work at your organization and the office itself.
If real photographs aren’t an option, there are techniques you can use to help pick out the right type of stock photo. This will aid in bringing more realism to your brand and making sure the images match who you are and what your content is explaining.
When designing your website, navigation is key, it’s essentially the map that displays the core places users can visit.
There’s nothing worse than a site with a disorganized or confusing navigation interface. When improving your website’s navigation, it’s important to ensure that your visitors can easily find what they’re looking for.
Some characteristics of a lean navbar include streamlined content, navigation hierarchy, and responsive design, so the experience doesn’t drastically change on mobile.
If users cannot find what they’re looking for, they have no reason to stay on your site. Instead, they will certainly bounce and find a competitor that offers a better user experience.
Don’t forget about optimizing your site for mobile. If you don’t already know, 80% of internet users own a smartphone, and “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead”.
I’d be a little concerned if I were you.
It’s a necessity to tailor your site to fit the needs and wants of your visitors. You might want to ask yourself, why would someone access my site on mobile? What things would they look for? Does my experience currently allow them to do those things easily?
6: 404 Broken Links
Depending on the size of your website, or how long it’s been around, you may actually have a few pages or links here and there that aren’t working. And on top of all that, your visitors won’t even let you know.
Take the time to evaluate whether or not your site has broken pages. You may be surprised to find previously high performing landing pages that are unpublished or website pages that are improperly linked.
Get in Touch With Us To Revamp Your Website!
Clarity is proud to have been providing Digital Marketing Services to North America for many years. With the addition of our Dotmantech division and an extensive team of developers, we will continue to surpass expectations.
Call Clarity at 800-354-4160 today or email us at [email protected] . We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. http://claritytg.com/ and https://dotmantech.com .