top 5 KEY benefits of SEO for small businesses
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified traffic to their websites and eventually increases conversion rates.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that is on the first page of the search engine results page than brands that are not.
If you’re a small business owner, you should utilize SEO to build a strong web presence and bypass your competition to gain new customers for your business and take it to the next level.
Here are the top 5 KEY benefits of SEO for small businesses:
SEO will help small business owners create a faster, smoother, and user-friendly website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimizing for the search engines, however, today SEO is also about improving user experience too.
Well-structured, clean, and uncluttered websites attract a casual visitor to stay longer, thereby minimizing the bounce rate and maximizing page views. Similarly, highly relevant content keeps your viewers happy as they are more likely to answer their questions.
On-page SEO, if done properly, makes your users satisfied, which makes search engines satisfied too as they aim to serve high-quality information to their users.
One of the main reasons for having a website is to stand out from your competition and maximize your customer base. Otherwise, why invest 1,000s of dollars ($) on marketing, right? Businesses that have an SEO optimized website bring MORE customers and grow as twice as fast as businesses that do not have one.
SEO is probably the most efficient and affordable marketing strategy that exists these days. additionally, it will only bring in customers who are actively seeking to find your product or service!
If you’re willing to spend few hours of time, energy, and a small amount of money, SEO will help bring “targeted” traffic to your website, and eventually more customers to your business than any other marketing technique you’ll ever use.
SEO-optimized websites load faster, are easy to read and surf, and will display the same in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to catch and hold attention from your viewers or visitors i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small businesses that want to build better brand awareness must invest in SEO and start gaining top rankings for the KEY terms related to their business.
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.
Clarity is proud to have been providing Digital Marketing Services to North America for many years. With the addition of our Dotmantech division and an extensive team of developers, we will continue to surpass expectations.
Call Clarity at 800-354-4160 today or email us at [email protected] . We are partnered internationally around the globe and we are open seven days a week 8:30 AM to 5:00 PM EST/EDT. https://claritytg.com and https://dotmantech.com.